Out of Home Tea is Gaining Significant Traction with Living Water Tea House Opening a new Restaurant in Chicago
Home-grown tea drinkers have been patronizing the beverage for centuries. Today, the global marketplace for ginseng, Camellia Sinensis, catechins, and other herbal extracts continue to expand as consumers become more health-conscious. However, the aging population and the "baby boomer" generation are now also demanding more products with more health benefits associated with daily consumption. The aging process affects the liver, heart, kidneys, digestive system, and more, so more consumers are looking for healthier alternatives than traditional products. As aging individuals look to re-hydrate and reverse the aging process, the out of home tea market will continue to grow. As more people spend money on fast food and snacks, the desire to create a cup of home-made tea has become more pronounced. The increasing popularity of gourmet teas and convenience teas is likely to drive increased sales of gourmet and convenience teas in the coming years. OTC Tea companies are responding