Out of Home Tea is Gaining Significant Traction with Living Water Tea House Opening a new Restaurant in Chicago
Home-grown tea drinkers have been
patronizing the beverage for centuries. Today, the global marketplace for
ginseng, Camellia Sinensis, catechins, and other herbal extracts continue to
expand as consumers become more health-conscious. However, the aging population
and the "baby boomer" generation are now also demanding more products
with more health benefits associated with daily consumption. The aging process
affects the liver, heart, kidneys, digestive system, and more, so more
consumers are looking for healthier alternatives than traditional products. As
aging individuals look to re-hydrate and reverse the aging process, the out of
home tea market will continue to grow.
As more people spend money on fast
food and snacks, the desire to create a cup of home-made tea has become more
pronounced. The increasing popularity of gourmet teas and convenience teas is
likely to drive increased sales of gourmet and convenience teas in the coming
years. OTC Tea companies are responding to customer demand by introducing new
blends that combine several of the health benefits associated with tea with the
convenience of quick-service restaurants.
The aging and baby boomer demographics are
creating an increase in the number of consumers who spend money on a daily
basis on tea. This trend will continue to grow as the global out
of home tea market continues to expand. As a result of this, the
opportunity exists for the global market to expand into new segments of the
market. The fastest-growing segment is likely to be the healthy segment. As a
result, the opportunity for companies to earn significant profits will continue
as more people are able to afford a daily cup of tea. Out of home tea has
witnessed massive adoption globally, including Italy, Singapore, and the U.S.
Recently, in September 2020, Living Water Tea House opens its restaurant in
Little Italy in Chicago, U.S.
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